customer managed relationships (CMR)

Profit in the 1% world? Get CMR right and the benefits are significantly reduced administration costs, increased customer satisfaction and propensity to purchase. Get it wrong and you will have fewer sales, annoy customers and lose business.

This isn't another spin on CRM. It isn't a new system.  Customer Managed Relationships (CMR) from Practiv helps you determine which administration and processing elements of servicing can best be done by the customer or by your distributors.  Then CMR enables you to put this into practice, reducing your costs dramatically whilst increasing customer satisfaction.

CMR is not a "nice to have". It is vital in the 1% world, as you cannot afford higher servicing costs on low margin products. Research has shown that customers like to be in control, doing things at their own convenience - even for higher margin products. The secret is in knowing your customers and what should be managed by whom: you, the customer or the distributor. By offering customers choice, you increase satisfaction and loyalty but more significantly increase the propensity to purchase.


If you would like to talk to us further about Customer Managed Relationships, please feel free to contact us directly.